Cambridge’s Most Influential People: Review a decade on

September 9th, 2011

The Judge MBA dissertation of Justin Hayward, written in 2001, sponsored by CIR, the local strategy consultancy and technology conferences company, tackled the question of who were the most influential people of the “Cambridge Phenomenon” and how did they interact. This document was placed in the library of the Judge Business School, and labelled as confidential, except after consultation with the author. The author felt that this was right, since the information in the document was in part commercially valuable, and also sensitive to those in the lists and those that might have been on its peripheries. As Hermann Hauser has said at the Jimmy Wales (founder of Wikipedia) fantastic Cambridge Network talk on 8 September 2011, the new list is also a matter of profile, sine qua non, as well as merit.

The Cambridge Business Magazine, with the support of three large companies, has released an update to part of this, the actual list of Top 25 most influential people for Cambridge Business.  This piece considers how many of the new list in 2011 were in the old list of 2001 and to draw any acceptable inferences from this small study.

It is worth bearing in mind, here, that the list obtained in 2001 by CIR was different from the 2011 list obtained by the Cambridge Business Magazine (CBM) in the following ways:

(1) CBM used a panel of 3 people heading up large companies to decide the list, whereas CIR interviewed an initial group of 25 people of prominence in the cluster (by its own reckoning), but then asked each of them (and others that they had named as influential) to list the people that they thought were most influential, so that hundreds of votes were ‘cast’. This process is a little more democratic, and certainly less “oligarchical” and susceptible to bias, yet not “perfectly democratic”.

(2) The CIR list was an “all-time” list, rather than a “now” list. It also potentially included people who were full-time academic leaders for example. This means that there were already names on the list that were inactive in 2001, and clearly some have fallen inactive between 2001 and 2011. The CBM list appears to be those who are still active (for the most part). This point needs clarification.

In numbers, the CIR 2001 generated a list of 117 unique names, from 237 names listed across 25 interviews in answer to the question: “Please give me your list of the most influential individuals for the Cambridge high tech business ecosystem”.

9 people (36%) were on both lists (CIR, 2001 & CBM 2011):

Alan Barrell, Nigel Brown, David Cleevely, Peter Dawe, Hermann Hauser, Walter Herriot, Andy Hopper, Mike Lynch, Michael Marshall.

The 2011 list can be analysed as follows:

16 are entrepreneurs,  8 in ICT, 4 on the biotech side, 2 in industrial areas, and 2 are entrepreneurs (one ICT one on financial services) who’ve moved long since into formal venture capital areas. There were 15 entrepreneurs in the 2001 list. A further 7 in the new list run key business networks. Finally, 2 are consultants, albeit very successful ones, one of whom I’m aware is an active business angel, who has invested in at least one of the other influential entrepreneurs on the list.

There are a few straight swaps: Warren East taking over from Sir Robin Saxby, present and past CEOs of the quintessentially Cambridge success story, ARM,  a story that is yet to unfold and whose importance in the world cannot be overstated. Another straight swap was Billy Boyle, of Owlstone, for Adam Twiss, whose Zeus was at the time soaring. Without checking, Billy is probably the youngest person in the list of entrepreneurs. Brian Moon replaces Paul Auton on the CCL side. The “new entry” of Redgate and Neil Davidson, is welcome, as it shows an element of marketing skill which many (including one other person in the list) have suggested are lacking in the cluster as a whole.

If there is a concern, it would be that there is a dearth of first-time entrepreneurs on the list. On the other hand, the “infrastructure” for helping them must be stronger than ever. It is at least quite clear from the profile of these lists, who one might go and talk to for angel and VC money and mentorship.

If there are silver linings, they are the “game, set and match” success of ARM, and the recent success of Mike Lynch with Autonomy. Some will use this as an example of another “British sell-out”. But Mike Lynch has broken into the “billionaire order of magnitude”, which I don’t think we’ve seen in Cambridge before.

Thank you to CBM for this interesting 2011 update.

CIR hosts a marker map of all high tech companies in the Cambridge cluster at http://www.cir-strategy.com/markers.htm. If you are a new company with IPR or working on innovations in product or service, and not yet listed, please contact CIR via http://www.cir-strategy.com

 

 

 

 

 

 

 

 

 

Future of High Value Manufacturing

February 8th, 2011

High Value Manufacturing (HVM) is a concept that is widely used and accepted now. The concept was beneficial to manufacturing businesses in that it encouraged the sector to think about whole businesses and to consider a wider range of aspects of business such as time-to-market, societal and environmental issues, marketing and global strategy at a new level of focus.

In previous common usage was the term “high value-added manufacturing”. This term was limited to meaning that the finished product is worth much more than the input materials. This is crucial to but only part of what is meant by the newer term ‘HVM’. “High Value” here refers also to the benefits to society of the presence of a business that requires above average at-hand expertise, which tends to provide more high quality, well paid, interesting work, locally, than would a pure licensing technology business (See J Hayward presentation at “HVM East Conference 2003″, for evidence of this, and “Defining HVM”, IfM Cambridge U (2006), where Dr F Livesey mentions the ‘social value’ of HVM). “High Value” also refers to the environmental benefits of this kind of manufacturing, which takes us away from ‘smokestack’ industrial businesses. (CIR ran an HVM conference on this aspect in April 2008 – environmental sustainability through closed loops and sale of service business models, see also “Towards a Sustainable Industrial System”, Professor Evans (Cranfield) et al, 2009). HVM could go some way to finding more modern means to stimulate innovation and growth, compatible with a more connected and advancing world.

This more holistic view of the manufacturing business concept, which has obviously been developed over a long period of time, but with focus by academics and others under the phrase HVM, has been more marketable, and has arguably improved the image of the sector or the relevant parts of it.

A search for the phrase on Google now yields many hits and there are institutions in academia, government and industry, with the “HVM” in the name, which did not exist when the phrase was coined in 2002 by CIR as it began writing a report on and defining it.

This HVM as we understand it today in 2011 after these iterations and developments is just the start of something, that when properly and fully embraced, can go much further. Not all manufacturing companies have taken the HVM idea on board and are therefore not maximising value. And as the world globalises, and markets become freer and fairer, the areas where HVM can thrive and work will expand. Some contend that this is a risk, others say it is an opportunity (see Kaletsky in FT January 2011).

When we first wrote down a definition of HVM, which emerged from an analysis of what regional technology manufacturers told CIR in the market research (“High Value Manufacturing in the East of England”, J D Hayward, CIR 2002) we noticed how much more there was to it than linear “high value-added manufacturing”. This latter meant simply that the product assembly would be of much greater value than the previous stage of input or inputs, and was common usage. With the phrase “HVM”, used repeatedly in Cambridge and elsewhere from 2002 onwards at the conferences and in reference to the reports written, it became clear that it was nonlinear and multifaceted. The nonlinearity comes from the interdependence of innovation, marketing and operational choices made by the HVM business.

And this leads to a change of mindset, reflected in, for example, academic institutions responsible for teaching and research into manufacturing formerly focussed on the act of manufacturing and all things to with ‘lean’, now covering everything from manufacturing to distribution to management to marketing to strategy and location selection to finance to energy efficiency and so on. Those institutions were perhaps doing all these things decades ago, but there is a renewed consciousness of it, as they themselves position themselves to be, in part, commercial per se.

What HVM was and is still about was a range of inputs and ultimately, more than one type of positive output or benefit. And these in turn, were, of course, found to interrelate in various ways or be relatively independent. There is surely more, interesting academic work to be done in this area.

Some of the inputs were R&D and reinvestment in it, IPR strategy, time-to-market, novelty or difficulty of process or manufacture, novelty of market. And outputs now included not just product price for sale compared to price of materials, but also social and community benefits and getting towards sustainability environmentally. Ultimately, ‘sustainability’, with all its current confusion as a term, will necessarily mean both viability and environmentally; a nice dialectic synthesis!

It is satisfying to be able to tell the story of 20 conferences and events stemming from the HVM definition of 2002, the report about the East of England scene for HVM in 2002, and then the similar report in 2005 for the South East and the academic reports that then appeared from then on, refining and taking ownership of the concept. I would like to thank James Gray, the then Chief Executive of Invest East, a sister organisation of the RDA EEDA, for accepting an unsollicited proposal for a small amount of funding for the HVM Report of 2002 and the first conference of 15 November that year. I would also like to thank Professor Sir Mike Gregory CBE for being sympathetic towards the idea and conference, and for going on not only to Chair the first conference, but to chair a handful of conferences that CIR organised under the HVM banner in Cambridge and elsewhere. This has led not least to a wealth of case studies that could be used for teaching and development purposes.

And this is just the beginning. HVM businesses are a candidate DNA entity for the industrial system of the future: they will not damage the environment or people in society, while remaining viable and thriving. There is a 2x2x2 matrix with seven undesirable possibilities and only one desirable!

When we quite naturally have such a system, that is when we can prosper in the original sense of the word.

The 10th Anniversary of the HVM Series, where we will bring together old friends, and many new ones, young and wizened to discuss just this appealing future, takes place in Q4 2012: do contact us if you wish to know more.

http://www.hvm-uk.com

 

 

 

 

 

 

 

 

Summary HEAT10 Conference Expo 2 December

January 5th, 2011

We asked:
What segments within energy saving for the built environment result in big reductions in energy use? How big are these priority opportunities? What do the markets look like structurally and who are the players in the supply chain? What is the role of ICT?

How will electric vehicles be integrated into smart cities and how quickly and deeply? How big are these opportunities? How will the energy companies of the future work with customers industrial, commercial, residential? How is the government planning to revolutionise the delivery of energy efficiency? And if we understand these areas, what are the market barriers to them? What should we do: act as role models? Lobby for logical sets of actions by others? Do nothing or wait-and-see?

Delivering heat is the top use of energy in the UK. Of this, in terms of carbon emitted per person per year, space heating is the largest single contributor, making up half the total. That total is slightly more than the total carbon emitted from passenger-km.

How do we achieve 80% reduction? Plenty of examples of role models are there, and known. People have put on lots of jumpers and built passive house. But these are relatively few and far between still. The question is how how do we get the whole country to change? Some barriers are: resource constraints (money, materials, tradesmen, etc), achieving what was planned or promised and delivering value. On this last, the speaker did not see moving backwards, i.e. constraining peoples’ lives as a way ahead. We must deliver comfort and freedom as people wish, but at the same time do it at much lower carbon.

The heat database was shown as a distribution: 8m households in the UK giving data on energy use. It was absent obvious, strong correlations between energy use and the physical attributes of the household or the social status of the occupants. This meant a tough task to move the mean, median and mode of the distribution to lower levels. The speaker showed how an optimal balance of demand and supply technologies deployed to achieve the 80% reduction in CO2 from 1990 levels was a sweetspot that could save the UK tens of billions of pounds. While people now spend £1200 on energy on average a year, one needs to spend between £20,000 and, say £70,000 on energy saving technologies to achieve these reductions on average. Spread over 40 years even (if such were possible) this would still represent a proportion of the energy bill itself corresponding to between 42% and 146% both of which are probably unpalatable to the vast majority of householders. But on a more optimistic note, this represents a huge opportunity for suppliers in more upbeat and urgent conditions.

Looking at the turnover rates of various markets, the appliances area, like smart phones and gadgetry is extemely fast, whereas that of network-facing billing and metering, the energy and utilities, companies is very slow. The worst outcome for everyone is that the fastmoving ICT companies and consumers end up shunning this market because the energy companies seem to conservative, risk-averse and slow-moving.

Even something that delivers real value to houses, like central heating, has taken 50 years to get it into most houses. Having said that, an optmistic note on infrastructure: when we have made a decision to make a switch, e.g. to natural gas, it has happened very quickly. You can mobilise and change infrastructure quickly and then you live with it for a long time.

We need to look at the whole supply chain: find opportunities, have customer contact, analyse and plan, IS, inventory, off-site, distribution, on-site, QA, monitoring and control. But the rate limiting factor is probably the awareness, and agreement of householder to do what is needed to the house.

Remaining opportunities for efficiency improvements in houses were limited. The undone work on windows, insulating lofts and walls ranged from 12-22% of them – the majority have been completed.

The question of scale is interesting for the CIR Conferences series, particularly HEAT and Smart Grids & Cleanpower which cover the two ends of the scale from building up to national infrastructure. Factors such as operating effectiveness through capital efficiency through finance availability vary with scale. This is another thicket of complexity for us to work through for the optimal approaches.

So in the long run, what do we do as a nation to implement the large energy efficiencies now made law out to 2050? There are an infinite number of combinations of things we could do. We know we can achieve the 80% reduction targets to that year. The sustained value is critical and the affordability. And who are actual making these choices? At the householder level, car companies know a lot about who in the house makes the choices on cars and why. This is not so regarding the investments needed in energy systems for households and buildings generally. We need also to understand the supply chain and limiting factors around delivery rates of solutions, and indeed quality or reality of those ‘solutions’. On scale, many small improvements doesnt always add up to a few big things.

Public sector having trouble raising finance – how will we see cashflow to renovate buildings. 80% of buildings we will occupy in 2050 are standing now. So retrofit is going to be important. What is an energy performance contract? This is a contract that acts for a set of buildings, whose energy usage rate is guaranteed by the ESCO. In public sector language, it is a spend-to-save scheme, you are buying future energy performance. Practically, the EPC is a 4 stage process. Stage 1 is a desktop audit, checking which buildings can be retrofitted and estimating savings. Stage 2 qualifies this and the qualification must be close to the audit claims. A 30% saving cannot reduce to 3% at stage 2. Stage 3 is the implementation and stage 4, the guarantee. The energy saving can be converted to a monetary amount saved and this in turn can be used to pay the staff of the ESCO, forming a real partnership. LDA has set up a framework called REFIT to do large public sector energy saving contracts. Anyone in the public sector can use this framework. There are 12 ESCOs available to choose from to carry out projects. EPC should be off-balance sheet, funded by service not assets. They can be funded in 3 ways: write a cheque for cash; go to public works loan board; use a bank loan or asset finance. None is ideal. The EPC should find out the savings during and after the EPC programme, cost of kit and service. This ratio gives breakeven and ROIs and other financial measures. But these are difficult to prove upfront. But if the ESCO will guarantee the EPC then banks and lenders generally may be happy to lend against the projects. Sophisticated lenders may be able to hedge both energy costs and carbon emissions.

A number of pilot projects are being run around the UK.

In summary, the objective is normally to finance on the P and L or revenue account (public sector).

Electronics can also be part of the energy efficiency solution. Electronics are moving into a wide range of new areas: sensors and monitoring, and others. There is a broad move towards the internet of things, where objects are connected to the internet and each other. This move seems inexorable. This means more energy use in buildings coming from more gadgetry. But this can be mitigated in a few ways at chip design level. It can be mitigated by efficiency improvements to motors. It can be improved by devices running or standing by at much lower or zero power. And as things take on shared use, the hardware has more chip commonality and can be reused.

Electricity is very inefficient, it was claimed. 12.4% of fuel use is in its delivery. 28.7% of fuel is wasted in electricity losses. And more than 50% of electricity is used in motors.

Moving to smaller, more efficient computers, i.e. from desktop to laptop to netbook, will improve energy efficiency considerably.

Data centres could be improved to obtain an 87% reduction in emissions through virtualisation, smart cooling, storage and CPU.

Poor design exists especially around TVs, game stations. There is also scope for saving around how these are used.

All in all, it will be a tough battle to reduce energy usage absolutely as demand increases for devices and connectivity. Those increases can be reduced through energy efficiency. Companies in the field of electronics design will surely thrive as they introduce more efficient technology. Culture change will not be their priority, even with a squeaky clean CSR policy. Leaders at the conference in this area certainly appeared to be taking seriously the problem of mitigating the energy demand increases at the small scale level.

1.5 billion meters in the world now. No single company can build the smart grid. It is an effort by a partnership of companies. Interoperability will be very important: we must make sure it not a silo; it should have more than one use.

We are to build in many wind farms to the grid. What happens when there is no wind? We need to build the new grid for intelligence, avoiding needing to build so many new power stations. Intelligence also in energy management, and within the generators. So we need to be able to look at the whole system.

The whole system needs to be smart, not just smart in silos.

Changing demand patterns is really important, but there is no agreement on how to do that. It is a political question as much as a logical one where costs vary to manage demand and supply.

The stick of tougher regulation and compliance is the practical result of political will. But how is this fairly set?

Microgeneration in houses and districts and peer to peer trading of loss-free electricity obviously mean consumer participation in the delivery chain.

The CIR Conferences will continue to focus on new service and business model opportunities.

The Smart Grid will also be an innovation platform for a world of companies kept out of the undynamic grid of today.

The new business models have been talked about above around EPCs. This will lead to more monitoring and control of consumption and cost of energy in an atmosphere of heightened corporate sustainability and responsibility policy.

In the new ecosystem of energy management, you have regulators defining prioritisation; you have renewable generators, who want to produce power when it is windy (or sunny), power that we must maximise; you have the DNO who want to make sure their network is robust and secure – a critical aspect; and you have the energy retailer that wants to buy cheap and sell higher the electricity. What energy retailers do wont particularly affect the grid directly. It was argued that the above creates tensions as well as technical challenges, which implies the need for regulation done well, with understanding of the whole picture and connected to long run goals.

Smart meters continue to play a pivotal role in the smart grid. They will give near real time meter reading, not needing visits. This leads to more accurate forecasting and billing which energy provider like, as perhaps do most consumers. Extra home energy information can lead to strongly lower consumption, again given the new customer involvement. But it also enables time-of-use pricing, much more detailed than as in Economy 7. Pricing could vary hourly for example. Customers could run programmes to analyse this data automatically, and to automate their choice of demand response. This would last long after they might become used to the novelty of home energy data from monitoring and metering.

In modern design product lifecycles including for smart energy, an area of growth for product design work, the product is making first contact with the customer (perhaps a utility company) much earlier in the process, for extended trials. They will buy in large numbers. This means developing and making a demonstration in a single design iteration that works like the real thing, through rapid development with a multidisciplinary team. Rapid can mean 3-4 months. This is a case of understanding the route to market and developing an approach to suit this route.

It is contended by some and not others at the HEAT conference that you can change consumer/customer behaviour.

There must be benefits to consumers in the this evolution which seeks to decarbonise energy and provide security of supply for the long run.

TOU tariffs, demand response and microgeneration all have the potential to make life more complex and overall worse for the consumer. This would be bad for the market. So we must strive to unravel that complexity and stay focused on consumer benefits. We repeatedly overestimate the appetite of the mass market consumer for screens and technology.

Visibility of pricing, through alerts for example, and automation could work in favour of TOU price choices.

Consumers do not think about consuming energy, they think in concrete terms of appliance use. And motivation without empowerment leads to frustration. With empowerment, action follows. Being social animals, motivation comes from role modelling and reputation, and from collaboration.

Homeworking and the obligation of large companies to report carbon emissions of employees has meant companies are able to help consumers know more about their footprints and what to do about it.

People are not going to be moved towards utilities web portals for their energy data. This is only one of many places and not the favourite.

Consumer behaviour change goes through in three stages: reveal, reduce and renew. We reveal through ‘usage shock’ and better tariff options (diagnostics). Then we reduce by establishing active behaviour change around smarter use, turning things off or down, more efficient appliances. And finally, through self-generation the bills and emissions can come down yet further.

In Holland smart meter roll out was rolled back as a result of not taking consumers along and informing them properly: It is vital to put consumers at the centre of our thinking.

Energy information is dull. We must watch out for schemes for behaviour change that do not help the energy situation and lead us down yet more wrong paths. This may seem good for business in the short run, but ultimately it is not going to help business either.

There is a shift to DC: web, lighting – everything above the waist. Design is an issue and one cuts out a lot of losses by keeping to a smart DC network with variable power.

Distributed storage sent back to the grid doesnt make sense, but DC storage and use as DC does.

Provide energy through a DC connected energy harvester. Retain the energy and provide power to a smart DC network.

Channels to market for SME tech providers include energy retailers, retailers, installers, and possibly government and own-brand websites direct.

In a talk entitled: The challenge of retrofitting homes for low carbon, the government, DECC, appears to have taken on board that retrofitting will be key, rather than new builds, which are relatively easily legislated in for much higher efficiencies on a timeline. We note in passing however that that aspect too is unlikely not to miss targets in the next 6-10 years.

Governments are said to be good at setting long run targets, such as to 40 years maturity, since they probably wont be in power when the time comes. But the 80% cut versus 1990 emissions for 2050 is a landmark piece of legislation. The legislation is coupled with binding interim targets called carbon budgets. These are total levels of carbon capped within 5-year periods from now 2008 onwards, when the Climate Change Act was agreed. Then the long run target law is coupled with an accountability framework: a committee that has access to government officials, in meetings and through auditing.

In 2006, carbon emissions had fallen 3% versus 1990 levels. So a further 77% to go over the 44 years from 2006!

Electricity generation was the highest contributor, followed by domestic transport, then residential and commercial heat and in similar amounts, industrial heat and processes. Taken together residential, commercial and industrial heat is the highest segment.

In the residential segment (heat), since 2008, the government claims that the levels of emissions have come down by 5% and to 2020, the target is to fall another 29%.

In houses, there are three ways to fill the gap: reduce energy needed through insulation, better heating systems and controls; producing low carbon heat through solar thermal and heat pumps; and finally: behaviour – attitudes and enabling technologies.

The way government looks at reaching this target, is to break down the achievement of the target into segments: policies, zero carbon homes, smart meters, and ‘whats left?’ It then tries to predict the effect of these areas of action in terms of contribution to the target. Existing policies are supposed to produce 60% of the target. Zero carbon homes a very small amount of 3%. Smart meters about 6%. New policies of Green Deal, the Future Energy Company Obligation including the Renewable Heat Incentive are supposed to produce the remaining 30% of the needed reductions to 2020 in this segment.

Looking at the usual graph of approaches to reductions ordered by cost effectiveness, solid wall insulation and lofts and cavity walls, those that remain to be done, seem to be a logical area to focus on. There are 10m, 7.5m, and 2.3m further lofts, cavity walls and solid walls to insulate respectively.

There are barriers to delivery, as noted before, that government is aware of. These are barriers that exist even when money can be saved in taking action.

From a consumer survey by government, some people, 20% of households, are aware but just not interested in loft insulation. Does this mean 80% are engaged and likely to go ahead? And many people are overestimating costs without checking the reality.

Will the Green Deal policy, in development now, to be completed late 2012, really be a Game Changer? This will try to plug the information and awareness gap with marketing and co-ordination. The idea is to get high street and utility brands on board. Brands that people cannot avoid being aware of. They will sell energy efficiency products and provide energy efficiency advice. There will be independent surveys to individual households. Then finance: Green Deal Finance will provide all or a good chunk of the money needed upfront. The construction industry and building trade generally has a fairly bad reputation. The government is keen to make sure this does not hamper the roll out of greener buildings. There will be accreditations so that people can show that they are qualified to install a given set of measures. The financing is designed to be taken from savings in the energy bill of the householder who has installed the measure. This will mean the bill will not go down as much, or not at all for a time, but this is still better than not having carried out the installation.

For those who or technologies which cannot obtain the Green Deal Financing, there is an additional piece of legislation, the Energy Company Obligation, which causes the energy companies to subsidise installations. Theoretically, all consumers would then be covered for all reasonable types of installation.

The Green Deal applies to non-domestic buildings as well. In this segment it is much more focused on electricity use. Business sector emissions amount to 214MtCO2, of which electricity causes about 100 MtCO2.

The CRC applies to less energy intensive industries, such as universities and supermarkets etc.

At the other end of the scale, of the nearly 5m organisations in the UK, 99% are SMEs, about 2m operate out of domestic premises (so dont be embarrassed if that is your business!)

CIR Conferences looks forward to meeting you again at Smart Grids and Cleanpower 2011 23-24 June Cambridge, for the followup conference. (see http://www.cir-strategy.com/events/cleanpower and http://www.cir-strategy.com/events/SGCPCall.pdf

Summary of Smart Grids 2010 Conference

August 6th, 2010

Summary of Smart Grids and Cleanpower 2010

Foreword

This summary is based on comments made by speakers and sometimes other participants at the conference 24-25 June 2010. It may not everywhere be coherent, but each sentence should carry the weight of an expert opinion. Some statements may be contradict each other! All lines are to be taken in this context. We have tried to remove names of companies and obvious plugs for products or services, though the originators of some comments will be straightforward to deduce.

Conference summary

This is an interesting conference because a lot of people are talking about smart grids and this event considers the move from the slower world of utilities and energy to a pace of change like that in telecoms and internet: the energy efficiency play and how we understand and begin to focus more on the end consumer.


Smart grids defined: the blind and the elephant

The phrase smart grid is often not well understood among consumers,
but even among industry players the idea is still nebulous.
The smart grid involves flow of power or material in more complex
ways than before, encompassing dispersed microgeneration and generation at
levels above micro through to full power station scale. It also means charging
structures and even disconnects that differ from past grids.

Smarter in the smart grid means being better at managing power generation and transmission.

Part of the picture involves the smart meter. Smart meters should be readable remotely, give pricing and consumption information, manage consumption, give fault details, to name some new capabilities.

Definition of the smart grid: a grid in which the usage and generation of all users is integrated intelligently to provide efficiently secure, economic, and low carbon electricity supplies.

The smart grid is the internet of energy. There will be dynamic ICT features.
We need to be able to monitor energy usage in real time, and send information back to those who can increase or decrease supply, so that outages are avoided. This can’t be done when you
have a static grid and are not reading meters continuously and acting upon the forecast data intelligently.

There is crossover between smart grid and meters. We will be using more energy not less.
Since the number of devices in the home has been and is forecast to continue to accelerate, the total energy consumption in the home is forecast to rise. The increase in energy efficiency and lower energy consumption per new device doesn’t appear to be able to keep the overall energy consumption from rising in any medium term projection.

We will need demand-side management (as well as demand response – see below). This will involve changing the load independently of the consumer.
It may mean addressing millions of devices in a space of less than 5 minutes.
This requires that the communications network can broadcast/multicast.

But smart grids are not just about smart meters, it is also about smart use of your networks and resources. Organisations need to meet power demand with less power generation. One can help them increase, for example, solar and wind integration features through a smart distribution management system, and in energy storage.


Smart grid market structure and market drivers

Who are the stakeholders in the smart grid market?

  • Consumers;
  • Governments;
  • Utilities and vendors;
  • Telecoms.

For governments the keys are security of supply, consumer cost and choice; and hitting CO2 reduction targets set.

For consumers rising bills, bill shock and environmental concerns. Consumers drive fantastic change through. The key ratio for them is cost of energy as a percentage of disposable income (basically). This is rising; what end users pay for electricity across industrial, domestic and others shows a sharp rise from 2003 onwards which has been tending to make the matter more politicised.

The consumer will become better informed, have more choice and become more motivated on cost and emissions. Smart metering means monitoring energy consumption and seeing how to cut bills; it also means accurate bill payments and avoiding visits to read meters; credits for sending back power to the grid from home generation, e.g. solar PV.
Smart meters can be made the consumer’s friend with good planning; there is a risk of increased complexity. There is a lot going on in the smart home over the next decade: online connectivity, smart appliances, smart meters, microgeneration, home energy storage, eVs. This has the potential to make the consumer’s life better more convenient simpler and cheaper.

For utilities, commoditised business and ageing infrastructure; business model; customer loyalty and ARPU; smart meter expectations. Smart meters mean managing peak loads, dynamic monitoring, peak pricing, load forecasting improvements, billing accuracy, CO2 reduction demands met, providing a better service: in short an opportunity and a threat to their market share.
Consumers and utilities interact very little at present, and they broadly do not monitor or manage energy consumption. Through what we are discussing here, we will usher in the ‘engaged consumer’.

For telecoms, agile players, finding the unique proposition, adding value and keeping customers, broadening customer relationships into new services.

Smart meters are the key to a single smart grid which has a dedicated spectrum and channels, according to Arqiva, DECC and others.
Cost of digging up infrastructure of from GBP 750mn to GBP 20bn
according to an Imperial College and ENA study quoted.
What is the benefit of smart metering? From GBP 480mn to GBP 10bn.

The wireless network is not believed able to get inside houses and control meters, therefore a dedicated, secure and reliable infrastructure is recommended. A single team or group should look after the network.
The network should be universal and the installation process needs to be very simple, avoiding repeat visits for maintenance and upgrade (over at least the life of the metering equipment to be installed.)

Smart grid business models, economics and value propositions

Business models for smart energy services can be segmented into walled garden and open models. The walled garden is secure and private but may require change of meter, may limit innovation and investment in it, and cause market distortion or slow roll-out. The open business model opens up the market, promotes competition and investment, but may have security and privacy issues. It may also not exclude walled garden models needed in some remaining areas.

Smart meters will drive the smart grid, but they are really just the beginning.

The suppliers of home energy management products and services can range from simple displays through to full home automation even when there is a lot of supplier pricing data to react to from the future, smart grid.

There will be energy services in homes that happen under the bonnet like engine management systems.
The controls can switch between entertainment or savings modes!
It still needs something in the home to give that information. How do you get the consumer to buy that equipment, just as they will pay for TVs etc? There may be a feeling that it should be free like Google.

Channel partners can help raise awareness: trusted brands.

The broadband market shot up when the telcos subsidised the GBP 40 connection fee and gave away the modems.
The barriers were removed. In turn, the energy and metering market needs hardware subsidies, easy installs and service bundling.

Installation should be simple and done by the customer, and data should be available anywhere.

New companies need to be where the customer is – online and open.

Smart phones are a major opportunity. Apps are great because they mean suppliers can get their DNA into a lot more places very quickly.

Coming from the telecoms gateway to the (smart) home, these companies, rather than trying to retail energy, could be exciting the customer with energy information about and control of their home, and thus increasing average revenue per user.

Value is where the information is, how data converts to useful info. Telling a consumer that changing the temperature to a given level on the washing machine would save a given amount of money.

We are in the early market stages: we need to know what is home energy management.

The market is going to change alot. It is going to get more complex for the customer. Time-of-use tariffs, grid microgeneration and feedback and FITs etc are part of this. The utilities can help with this complexity, as well as new entrants and partners.

Everything, anywhere is good: a given customer will want to transact in a given way. If we do not provide this then they may disconnect. What are my priorities therefore? We should be putting effort into understanding and engineering the routes to customers because that is where the value is.

We have multiple touchpoints through the buying cycle.

What we are talking about here is changing behaviour:
the barriers to change are addressed in two ways: by product design and by services.

Segmentation tells us where the potential value is.

We’re in this interesting shift from producer-efficient supply chains, which bring down cost, over to customer-effective demand networks, which is about value generation and management.

We optimise how we spend our money by segment, offer, channel, by buying cycle stage.

DECC says that major changes to the way power is generated, transmitted and consumed are taking place now. The real value is in understanding the consumer.

Background and recent history

What has focussed attention on change towards the smart grid?

  • Poor customer service perceived – the super-complaint allowed.
  • Concern about security of power supply.
  • Pollution connected to global warming.
  • We are not alone (Other EU nations similar problems).

 

Billing accuracy improvements would need smart metering, which could cost more, argued the suppliers. A benefit of this is improved energy efficiency. But a public information campaign was thought to be cheaper than smart metering installations in achieving this. Still, the ball was rolling for smart meters.

The price shock in 2005 for gas did not alleviate by trading around the region as planned for (Russia-Ukraine issues; financial hedging issues). Prices went up by a factor of 5 and electricity went up as a result by a factor of 2.5. So the problem of energy security came to the fore. We need a much better and more flexible energy budget.

Surprisingly, of about 1000 TWh of electrical energy produced by the UK annually, about 60% is lost.

The grid includes the national as well as local area and private ones. Mean electricity consumption rate is about half a kW.

CHP, has been around for some time, and works well in terms of efficiency.
Heat doesn’t travel well and tends to work better on local scales. This fact may shape the grid in the future.

We hope to learn how to recognise good solutions as and when they become available.

Alarm bell of virtual power plants and virtual storage. This looks like the banking system in some ways!

The government-sponsored, powerful report from Nicholas Stern suggested strongly that the sooner you act on climate change and environmental degradation, the less it costs you (to do what you can to reduce human impact towards it). Is the energy supplier the right party to be helping us reduce energy use and emissions. But some of our bill is earmarked for reinvestment in work on greater efficiency and lower carbon economies.

We need a way forward that allows us all to participate in the planning. Without this there are greater risks of losing buy-in.

The keys to the smart grid are

  • appropriate communications
  • data security

. The three core aspects of the smart grid are

  • improved performance
  • new architecture
  • new applications

to obtain the types of power transmission and distribution with smart metering needed.

Network storage is part of the solution.

What the smart grid equipment vendors are doing

A million smart meters deployed in USA with an investment of USD200 mn. (Ed. This implies an investment of $200 a smart meter).

Management of smart resources – smart crews. Logistics of installing many meters in short time. Software enables MRO and installation workforce to be smart and save 10-20% of costs while smoothing and destressing processes for users and workers.

We could upgrade infrastructure and layer new technology (internet) on it without compromising lifestyle.

Accurate billing and monitoring enables the supplier to save money.

The energy sector as having high growth in use of energy efficient electronic chips. Two-thirds of electrical power is currently wasted. Such chips can help reduce the energy loss section of increased energy demand and they are key to greening technology, especially in electricity. Efficiencies come from designs at the core, not just system level. Zero load should mean zero power.

$44 bn is spent on powering servers – energy efficiency in this, not just in direct smart grid tech is important.

Demand response

For demand response, you tell the customer what they are paying now and will be paying over the next hour or day or more for their power. Then, smart or any devices under watch, can be told to go on only when electricity is cheapest or cheaper.

On markets, an investment bank has said in 2009 that the Advanced Metering Infrastructure market will be worth $30bn by 2030, and that the demand response market will be worth $30 bn, and smart transmission and distribution will be worth $50bn. Today in 2010, all these areas put together are worth $20bn.

At either end of the transaction, the energy supplier will automatically send digital data to the consumer about pricing. The smart consumer will have programmed settings to act upon this information. The result will be the varied usage behaviour of the consumer. This is the theory! The sending of such data to the consumer may become mandatory in the coming years. In this scenario, the consumer can actually decide to reduce their own bill in various ways that could be automated, rather than by manually changing behaviours.

There is also the case where the supplier can actually dictate whether certain appliances can be used at certain times (hours of the day or night). This eventuality was actually not one of the original goals for the UK grid, but in any case, has been an area which energy-intensive industrial users have been familiar with for some time. This ability would also help the suppliers do forecasting, through tracking, iteration and intelligent-learning.

Further, the supplier would also be able to take automated prepayment or crucially, disconnect the consumer without their permission, on failure to pay. This latter obviously has political and social implications and will need more piloting and discussion.

Smart meters save energy by encouraging off-peak energy use, and by helping the consumer know which appliances use what amount of energy. Appliances will also be linked up.

There are fundamental drivers to the disconnect market: the smart grid depends on them.

Smart meter roll-out challenge

DECC will mandate a GBP 8bn roll-out of smart meters in all homes in the UK by 2020, starting late 2011.

Some early installment players are British Gas, npower and First Utility. These are set to reach several hundred thousand by the end of 2011.

In Holland, they tried to mandate the use of smart meters in the home and it failed. There was resistance and it was voted down. The plans must be trusted; the consumer must know what is going to happen with their data.


Funding for smart meters

Since 2001, private funding of $3.6 bn for smart meters. US stimulus of $3.4bn for smart grid initiatives. ENEL in Italy doing mass deployment now of smart meters. There are projects in the UK, France, Germany, Spain, Netherland; Taiwan, and to follow are: Brazil, China, India, Japan and the Philippines.

Getting new consumption off-grid through ‘DC micronets’

We expect high loads to be monitored and controlled in the home. DC micronets will become common, taking ‘offgrid’ parts of new consumption, such as lighting and electronics. These DC micronets will also drastically reduce installation costs for microgeneration such as solar PV. An example of a partial offgrid solution, is the home-office, whose lighting, computing power and other electronics could be provided for by a small, inexpensive solar PV with DC micronet installation.

DC has the advantage of not needing an adaptor. These are the heavy, often hot blocks that are attached to the plug cable. They can use up an extra 50% of the power being consumed. DC fridges were cited as using about 15% of the energy of DC-AC fridges (standard ones). There is potential to expand DC systems to incorporate more appliances as more power is produced and or efficiencies improve.

The point was made that this should lead to persistent change, or in the jargon, the Return-To-Drawer period goes to infinity, the end of the product life. The controls and advice on smart meters and new systems should have content, be easy to understand, reprogramme and should match lifestyle (have market focus).

Long-lasting batteries for energy storage could play a role in offgrid and or DC based solutions.

Standards for the smart grid

Are there too many or too few standards for the smart grid to meet? We need them to enable good markets and competition was contended. As of 2010 the telecoms and utilities worlds are not communicating very well in this area (and perhaps others).

As well as the Battle of the Gateways (to the home) there will be the Battle of the Standards which should enable not only the utilities to get a share of the market.

In the US, some 2000-3000 companies are involved in the smart grid at some level.
Standards are essential. If not you have more complexity. This shift is already a complex problem.
People want to sell equipment and services in all markets.

The energy suppliers have suggested that the internet is not reliable enough for some aspects of the smart grid.
There is a huge gulf between electricity and telecoms service providers.

The EU M/411 smart metering mandate is to recommend interoperability standards on smart meters, so that the consumer can know what their consumption is, but to ensure that smart meters in different markets work to the same standards. The timescale is to set this by September 2011.

The machine-to-machine standards which would operate on a generic platform does not yet have the buy-in of the energy service providers.

There is a new ITU focus group on smart grids; trying to produce global standards, and identify the impact on standards development.


Displays

Analogue displays more important than digital ones.
There are two kinds of displays – direct and indirect feedback.
Push displays: simple, direct feedback, always on – like the clock on the wall.
Pull displays: Indirect feedback – something has to pull you in to get that extra information to understand what is going on.

Try the so-what test on what info the display is giving you.

Field trials are expensive but important. Push displays looked at more than pull displays; nag factor of whether or not hitting targets. Backlights for displays important (being able to read them easily).

Top-down, the low-hanging fruit for macro government issues around energy and emissions is energy efficiency in the home. How do we get there?

Smart appliances that, e.g., turn on automatically when the sun is shining for a home with PV will be ideal as the consumer doesn’t have to think or even do.

If a consumer’s consumption is trending much higher than usual at that time, then an alert and a suggestion as to what it might be, would be useful.

A simple dashboard that brings together all this for electricity, water and gas where used, is important: interoperability.

Big Retail and smart grids

A large retailer carbon footprint for its sphere of influence splits up into 3 contributory factors. The footprint of the supply chain is ten times that of the direct footprint. And the footprint of customers is ten times greater again than that of the supply chain, dwarfing the direct footprint. So the responsible thing to do is to work with customers on emissions and the environmental questions. It also helps with regulation and with energy security. And of course, it saves money. It is normal now for such a large retailer to state that it wants to lead in the transition to a low carbon economy.
Achieving this has three parts. They could aim to reduce direct footprint by 50% by 2020; to reduce supply chain footprint by 30% in the same time and to help their customers reduce their footprint by 50% by 2020.
(Ed. When we look at the relative importance in terms of emissions saved for these three areas, if the first, direct saving is worth 1 unit, then the supply chain aim is worth 6 units and the customer aim is worth 50 units. But putting one’s own house in order probably makes much of the second aim happen and some of the third, if the company is outgoing enough about its efforts in stores and in marketing.)

The overwhelming trend is that people / consumers are concerned about emissions and environment.
Overcoming the price barrier for green is key; the example large retailer sold more energy saving light bulbs in a week than it had done in a whole year when the price was artificially reduced to a low level.
The next barrier is information: carbon labelling can be important although this perhaps only speaks to the most engaged consumers as of now.

Meeting energy demand as a nation (or not…)

GBP 200bn needed in investment in energy infrastructure by 2020 for secure, affordable and sustainable supplies.
About 20% of this is needed for new energy network infrastructure.

New network energy companies need to be focused on resource productivity to support the Ofgem core mandate.

About a fifth of the consumer’s energy bill today is attributable to network costs.

The grid in its current form is now seen as not being fit for purpose.

‘It is likely that the UK will need around 30-35GW of new electricity generation capacity over the next two decades and around two thirds of this capacity by 2020. This is because many of our coal and most of our existing nuclear power stations are set to close. And energy demand will grow over time, despite increased energy efficiency, as the economy expands.’ UK Government.

Renewables in 2010 produce 5% of capacity and apart from tidal, which is a fraction of renewables, this does not replace base load anyway.

There is a disconnect between the capacity deficit, opening up to over 20GW in the late 20-teens and continuing to grow to over 40GW by 2024, and the statements of government confidence that all will be covered.

If you have planning permissions and funding etc for new nuclear, it would take somewhere between 5 and 10 years, but 10 years is safer, to bring significant power on stream.

We heard that EOn is planning new nuclear to be begun now for production start around 2017: 7 years.

If we got out of coal completely, it would be made up by China and India in 6 months, through their usage increases.

The government suggests we shall build 3000 windmills in the North Sea by 2020, which corresponds to one every day until 2020. But current installation rate is 1 every 22 days.

In the home, emissions fell by 4% between 1990 and 2005, despite home numbers and home electronics increasing their contribution to emissions by 12%. Targets are for a 20% reduction by 2020. But where is the evidence of increased effort in this direction?

The speaker suggested that keeping the power on nationally is a higher priority than climate change targets.

We can’t wait for CCS to be installed on new coal stations; the technology is not ready at scale yet.
Fusion experts at JET have said that there is no chance of a contribution from fusion before 2050.

Demand reduction across all sectors for 2050 targets will be essential.

Turning the theoretical emissions reduction targets into reality will require more than political will: it will require nothing short of the biggest peacetime programme of change ever seen in the UK.

This is a fairly bleak picture; in 2018 when we run into large scale brown-outs, it will have been the practical engineers, not the theoretical physicists, who will have to admit they were too quiet in the period before that time.

All the more reason to push forward strongly with consumer engagement at all levels, smart grids, smart homes, energy efficiency, and clean power.

Summary ends – we hope to see you on 3 December 2010 and 23-24 June 2011!

2nd Smart Grids and Cleanpower Conference a great success

July 28th, 2010

“This is an interesting conference because a lot of people are talking about Smart Grids and this event considers the move from the slower world of utilities and energy to a pace of change like that in telecoms and internet: the energy efficiency play and how we understand and begin to focus more on the end consumer.” David Eurin,
Head of Energy, ICT Consultancy Analysys Mason

“Cambridge has been strong and successful in ICT and is now a leader in cleantech and energy, in ways compatible with business health and with a long term future. And Cambridge people believe in this sectoral leadership, according to a recent survey of the tech cluster here by the GCP.” Justin Hayward CIR Strategy

“There is a lot going on in the smart home over the next decade: online connectivity, smart appliances, smart meters, microgeneration, home energy storage, eVs. This has the potential to make the consumer life better more convenient simpler and cheaper.” Pilgrim Beart, Founder, AlertMe

“Although consumption is not expected to jump up, the number of new things we need to do is going to from now on, and this is a major new investment and deployment challenge. We’ll look now at drivers for the new market and how to recognize a good solution when we see it. Heat doesn’t travel very well. Converting waste heat to electricity in a local, devolved context gives us a clue to what ‘smart’ may mean.” Martin Pollock, Siemens Energy

“For GE, the smart grid solution is all about marrying two very different infrastructures: that of the grid designed at the turn of the last century, and that of the internet.” Martin Ansell, GE Energy

“ARM is fundamental to most of the smart grid technology. We see huge potential in this new market. Efficiencies come from design at the core not just at system and user behavioural levels.” Ian Drew ARM

“There will be energy services in homes that happen ‘under the bonnet’ like car engine management systems.
The controls can switch between entertainment or savings modes.
It still needs something in the home to give that information. The question we’ve looked at is how do you get the consumer to buy that equipment?” Simon Anderson, Green Energy Options

As the conference series builds the framework for the energy sector
transformation through smart grid networks and clean power generation
we turn now to the key end consumer and the products and services that
the smart home will engender inside the doors to which the smart grid
connects.

4th HEAT: Smart Home 2010 & EXPO
3 December at Cambridge University

Who can shift paradigm? Let’s apply heat to the words. Stakeholders, levers, healthy prosperity.

December 8th, 2009

When we are trying to change, we must think about who are the players. Business. Government. People. Academia. Media.

Democratic government has a short turnover time. Complex projects have a long timescale. This diminishes the power of government to help. Further, governments sometimes weaken themselves by trying to change the behaviour of people by using force, punishment, or reward. Human nature abhors this. The Berlin Wall story is an example here. Business, however, may change when offered carrots and sticks by government. Business is not human. But people buy from businesses. When government tries to tell people what to do, this affects business: business moves back towards business-as-usual because people are rebelling. They want their freedom. They don’t like being told what to do. They stick with the old ways. Business has tremendous power. Businesses regularly last over a century. They survive by adapting to people’s wants. But they also influence that through brands. They win the hearts and minds of people, they associate themselves with something powerful, a lifestyle, an emotion. They win people’s trust, and then they are able to drag their feet and the feet of people with them. That is what we mean when we say business is powerful. The time when they are so big and influential that they can avoid that need to be nimble and change according to people’s natural wants. But this anomaly doesn’t last forever. Ultimately, people can’t be hoodwinked and we return to an equilibrium where businesses are again doing what people want. But that delay, that brand power, is what people must work out how to deal with. Then, change will occur faster. What we achieve in terms of business will more closely follow the underlying need.

And what is the underlying need? Energy, emissions and materials efficiency.

Now, the two overwhelming winning factors in persuading people to do something seem to be to do with freedom and popularity. People don’t want to be told what to do. People follow their neighbours and families and friends. They want choices, convenience and can be influenced through peer pressure.

Businesses are beginning to wonder how they can make as much or more money when the focus is going to go away from products and consumers and on to solutions and solution-needers. The word “consumer” is going to become unfortunate, just as so many politically incorrect words of the (recent) past.

The new vocabulary must get us away from stuff. From material and products and their ownership and consumption. That has a sell-by date. Sure, some things must continue to be consumed, but those must go to a closed loop. As a solution-needer, a buyer of convenience, I will enter into agreements with providers who will solve my problems. They will retain ownership (or indeed in turn, have agreements with business further up the chain of agreements) of the objects, where they are ‘things’ that solve my problems.

For example, I need to travel. For all cases where I can’t walk, I may have an agreement with a service provider. They might handle for me whether it’ll require a taxi, a train, a bicycle, a tricycle, or a car. Let’s consider the case of when I need a car.

They might then provide me with a car that can carry four people long distances. In the future, that might most efficiently be done through a battery vehicle. As I drive and run out of power, I’ll swap the battery or (fast)-charge up at a charging point and then my destination.

When I don’t need it anymore, for a time, I can send a message and the car is taken away. All is well. The car will probably last a lifetime and be “future-proofed”, highly modular, and quite expensive to make. But it’ll generate revenue for those providing the travel solutions and everyone in that chain, including the manufacturer and parts makers.

Another example might be the heating of a commercial building. The solution provider isn’t asked how this is done, but has a contract to keep the temperature at certain levels during certain times of day. So they will naturally use long-lasting means to do that, and probably move towards a passive solution, in which very little or no heating is required: the building simply remains at 18-20C all the time, without assistance, through their modifications and possibly renewable generation techniques. There will be certain aesthetic requirements, but ultimately those who needed the solution are happy and will pay a revenue for this service to the provider.

These new business models can be applied in many areas; it is only a matter of time. We must explore what the implications of this might be. What might be the side-effects of this new paradigm. How can life for solution-needers improve? How can this lead to less poverty, disease, war, energy use an environmental damage while affording greater happiness? How can businesses flourish at the same time?

So we have a number of stakeholders with differing levels of power. Perhaps at the top of the pile now is (big) business. (Democratic) governments tend to squander their opportunity to lead and wield power by using the wrong techniques: laws and taxation which we know people rebel against. And ultimately the people have power through their needs.

There are a number of levers that come under the categories of technology, business model and behaviour change.

We can list and grade the stakeholders and list the levers. New technologies such as electrification, smart grids, cleanpower, electric vehicles, smart energy efficiency. New business models such as ‘sale of service’ which naturally align interests and reduce “waste” (another old-fashioned word) and open-source design, which is fast and furious and leads to optimal solutions. And behaviour change levers such as are sped up through peer pressure, perceived popularity of new thoughts and ideas, and slowed down by reward and punishment rather than engagement and ‘working-with’.

Who can make sense of this complex soup of issues and show the best way forward towards healthy prosperity?

Sustainable transport, sustainable buildings

June 30th, 2009

If we derive our electricity from clean, green sources, that is, by means that do not damage the environment, then we could have reduced our carbon footprint by 50%.

This footprint reduces further if we electrify transport.

At Cleanpower09, we touched upon innovative partnerships around electrified transport. An example was a supermarket working with a solar company and the consumers’ fleet of electric vehicles to power them up while in the car park directly, rather than sending the power to the grid. I believe there is value in visualising and discussing as many such examples as early as possible. I personally believe that the age, decades, of ‘concept cars’ that are electric, is nearly over, and that we are about to see them appear on roads in increasing numbers.

What is frustrating is that what is easier for the brands and manufacturers is actually weighing down upon the consumers. For a consumer, it would not represent a problem to use an electric car, plugging it in to charge at home or work, or at service stations, or to swap manufacturer-owned batteries at service stations. But for the automotive companies, they perhaps cannot see a way to morph away from internal combustion engines and fuel, over cheap, and sale of service electric cars requiring little infrastructural change, but significant business model and operational and manufacturing change. Those car companies probably fear moving to simpler cars, since they’ve only been able to make money by making cars more and more complex and heavier.

Our discussion on HEAT: home energy and technologies, on 4 December 2009, might touch again upon the electronics that power our increasingly smart ‘built-environments’: our commercial properties, stores, HQs, and our houses. Yes, this includes security systems, but this is a small part of that. What we are focused on are smart metering and electronics that help us to power our properties much more efficiently. And even if our electricity is completely clean, by reducing our power usage, we contribute in some small way to energy security. And in all probability, we still contribute to reduced carbon footprints, however diminished at source.
So we’ll talk again about passivhaus. How do we circumvent the need to heat our properties. And when we do, we’ll use lower carbon, non-fossil-fuel solutions, such as air-source heat pumps rather than gas boilers. We’ll also look into viable solar thermal and solar PV technologies, and areas such as neighbourhood biomass and gasification where it genuinely reduces footprint.

The HEAT conference proposes to highlight practical solutions that will enable us to meet these extremely near term, but exceptionally stringent construction industry changes that are set to be with us by 2016!

By linking this conference in with the Cleanpower Series, which provides solutions to clean macro renewable smart power provision across the UK and European supergrids, and also with conferences on electrification of transport and on the eradication of waste and footprint in industry, we bring a formidable set of discussions which will emanate from Cambridge in 2009 and beyond.

At the HVMS Conference, on 24 June 2010, we shall again discuss how industry more generally can get in on this new revolution. Services can make more money than products. Through sale of service, you align interests of manufacturers with those of our environment. There is still some waste, but it is vastly reduced. It costs the brands and manufacturers money. If your ansatz is ‘more products equals more profit’ you can guess where we are headed. If you start not with products, but value-added services, wherein products may play a role, one resembling cost rather than profit, then you are leafing towards the right pages in the book for for the future of industry. The problem with switching to this, is that the change needed affects much or all of the supply chain. Gradual change seems hard to achieve. We need a way to get entire supply chains over to sale of service and aligned interests to keep business healthy but also reduce footprint greatly.

If you make money by looking after things and making them to last and choosing the most efficient solutions, then you naturally protect the environment and reduce your emissions. We can reduce overall taxes, slimlining government with better organisation and new IT systems, and then transfer taxes from “good” things like people and businesses’ income to “bad” things like waste and environmental damage. One thinks of Amory Lovins’ ideas in these statements, of course. The challenge for him is how to achieve these changes and make them mainstream. Our view is that our paper showing that a modified GDP globally can be higher and rising as normal, if one chooses this new regime of sale of service across all areas where it is possible, and in tandem make the logical taxational and regulatory changes. If only one could bring this all about in practice! When I say a “modified GDP”, I mean one that resembles the ‘Human Development Index’ a little better. As we’ve noted, Lord Maynard Keynes, a Kingsman here in Cambridge, did not intend GDP to be used as an indicator of national economic health. What I mean is that any form of GDP that is not making our lives better as a society and individually, is not to be added or included in GDP. Many areas are difficult. An example is the security alarm you fit to your house after being burgled. Without the burglary, you wouldn’t have installed one. With this nasty event, you do so. This is added to GDP, which all else equal, rises. Then the media reports that GDP has gone up and society then basks in this ‘wonderful’ economic growth. We must cut out this vicious cycle. If on the other hand we are working with another measure, we may end up moving in a better direction. I agree we need measures: if you cannot measure, you cannot manage. And perhaps you can’t govern either. At the Copenhagen World Business Summit from 24-26 May 2009, we (800 business people) called (world governments) to agree on measurement, verification and reporting of heat-trapping emissions by business. This, for the same reason. What measure should we use? I put it to the Provost of King’s College a couple of months ago, that the people of Bhutan had had a great idea: to work with Gross National Happiness. He noted that money and wealth, etc, were an innate Western feature, (and implicitly perhaps, that happiness was innately alien to it)! But there must be some other way. I’m not aware of any competing measures that any particular, powerful organisations are monitoring, that might take root in the future. But this approach might be a good idea. Pick your considered, healthy-and-good GDP, and start measuring it. Maybe one day, with enough lobbying and marketing, it will take hold. Surely, in broad terms, you do not want to add products or services that increase when crime rises, or when health gets worse. You should surely not increase GDP as you increase pollution, heat-trapping gas emissions or waste.
It is not that we cannot monitor such a new GDP. There have been plenty of funds that have invested in “sin sectors” to complete with the ethical funds. And I do not mean to suggest what I am talking about here is the same as these things. The point is that small private funds are able to decide what these things mean. You might want to monitor a set of ‘GDPs’ with varying ‘baskets’. Some ‘stricter’ than others. Let people decide after some debate what is the right one.

But this really is important to put in place. We need to get away from all these misalignments.

We hope you’ll take part in these exciting discussions.

Justin Hayward
Director, CIR Strategy

Upcoming 2009 Conferences: http://www.cambridgeinvestmentresearch.com/events
Resource Productivity & High Value Manufacturing Services (HVM) Wednesday 2 Dec 2009
Sustainable Transport (SHIFT) Thursday 3 Dec 2009 (and dinner after conference at King’s College)
Sustainable Built-environment (HEAT) Friday 4 Dec 2009

Financial Crisis: A Short Summary from the Inside

April 7th, 2009

The following came from a colleague of mine, an expert in the City, in a private communication.
—–
Risk happens. There’s no way to avoid ever again having a crisis. This crisis was caused by a combination of factors:

Large savings from Asia brought long rates lower in the US, increasing housing affordability.

Upward trend in house prices caused public to behave like momentum traders, assuming they could ride the trend higher, which just pushed prices still higher.

Via new mortgages and refinancings, banks sold put options on houses at ever higher strike prices, yet they also anticipated house prices would continue to rise (or at least not decline).

House demand eventually became satiated, and prices become increasingly unaffordable, leading to an eventual decline in house prices, which is continuing as the industry tries to clear inventory.

With house prices declining, the short put options held by banks are being exercised, contributing to losses.
As household wealth declined and credit tightened, the recession deepened and has now spread well beyond the housing market.

Banks (among others) are now hurt by housing and the general recession.

Governments are changing the rules so quickly that they’re exacerbating the problem, as investors demand higher expected returns in the face of so much uncertainty.

The banking sector will worsen before it improves, as house prices are still declining and banks still hold many of these mortgage assets.

The US will avoid outright nationalization of large banks, as nationalization may trigger nasty events (eg, greater collateral calls, unwinds of various derivatives).

Through a combination of government support and an eventual return to profitability, the large banks in the US and the UK will build strong capital positions at some point in the future, though they’ll operate under considerably greater supervision. 

There is still a lot of capital that needs to go through the banking system or through the capital markets, so the long-term profitability of the industry probably is pretty good (though this could be regulated away if governments decide to treat banking like regulated utilities.)

So we’ll see what happens.

Definition of High Value Manufacturing

April 6th, 2009

Let’s go back to discuss also the foundations of our conference series and consulting work that began in 2002.

The working definition dating from our first conference on HVM in 2002, was (such that):

A. Not just about linear ‘value-add’
B. A function of time-to-market
C. Intellectual property is above average
C1. Reinvestment in R&D is above average
D. Lower volume or even demo/prototyping stage;
E. New or unfamiliar processes and product types.

F. Typical sectors:
Electronics; printing & displays; medical devices & biotech; aerospace; automotive & motorsport; energy & environment (now called cleantech); materials and nanotechnology.

In January 2006, the IfM said in its report “Defining HVM” that it was:

1. Value is more than profit
1a. HVM companies create financial, strategic and social value
High Value Manufacturing (HVM) companies have strong financial performance but they also generate significant value externally. For example, at a strategic level HVM companies
may be significant contributors to national R&D investment. In terms of social impact,
2. HVM companies may be measured for environmental performance, sourcing policies or their community involvement.
3. There is no simple definition of high value manufacturing; e.g. manufacturing is not production and vice versa.

Cambridge Energy Forum: Removing CO2 by Direct Means Costs More than 0.2kWh/Kg

April 5th, 2009

My memories of all that was said at this meeting are now limited, but I did make notes on what Professor David Mackay said on the oft touted plan to take “route 1“, to use a footballing term, and “suck out the carbon dioxide” from “thin air” directly.

The 0.2 kWh figure is the theoretical minimum energy requirement, that which is determined by the laws of physics. Mackay told the audience that the actual energy required is typically around 3.3 kWh per kg of CO2 removed, though he quoted someone’s claim that 0.48 kWh per kilogram of CO2 or a 40% efficiency was possible.

At the higher, “proven” figure of 3.3 kWh per kilogram of CO2, this would nearly double our UK energy requirements per person per day. At the 40% efficiency level, it would add 14% to our energy requirements.

Mackay noted that carbon capture and storage added a requirement of 25% of the energy in the coal.

Beyond these comments, which I am glad to correct if I’ve taken down incorrect notes, there was a spirited debate about various energy issues, and once again, plenty of good networking at the Union Society at Cambridge University.